For more than 10 years, innovation has been the anchor of
Atlantic Wholesalers West inc (AWWI), The home of SMD®.
SMD® growth, is based on a reflecting culture of shared ideas
enables SMD® to continuously deliver practical and ingenious
solutions to the
automotive industry to everyday problems.
Research & Development:
invests in research & development to fuel the innovation
Thanks to the support and open communication with our retailer /
has sent our R&D team to the field to learn and understand
everyday installation issues to develop solutions.
SMD® business model is to foster organic growth by inventing new
products that previously did not exist. This business model has
led not only to new products; the company recognizes the value
of Research & Development (R&D) and allocates approximately six
percent of its yearly revenue to R&D.
SMD® encourages risk-taking and persistence. In today’s
fast-paced, the automotive industry companies take a very
short-term approach to the new product, the product cycle is
very short and innovation is the hart of our success. SMD®
imperatives of hiring the right people, tolerating
mistakes and giving employees freedom to explore in order to
foster a culture of innovation.
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